[Introduction]
Web UX/UI Designer | Jul 2025
Leo Surface Coatings Pvt Ltd is a premier supplier and integrator of turnkey paintshop systems for both the general and automotive industries across India. With over 20 years of industry experience, the company is now focused on expanding its digital footprint by revamping its website to better showcase its advanced surface coating solutions and drive growth in the online space.
Tools used | Figma, FigJam, Adobe stock, Adobe Illustrator, Adobe Photoshop
This is an ongoing project
[Description]
Client needs
Streamline and declutter the current website content to create a consistent and cohesive look across all pages.
Aim for a cleaner, minimalistic design that enhances user experience.
Since most clients visit the site seeking specific niche information and often look for downloadable brochures - which are currently missing - make brochure downloads prominently visible and easy to access.
Retain contact form to facilitate easy communication, allowing potential customers to reach out with questions or inquiries.
Finally a careers page that hosts all job openings at Leo as they are always hiring talented professionals.
Target Persona
Name: Lukas Scheider
Location: Berlin, Germany
Age: 34
Occupation: Production Manager at a manufacturing company specialising in automotive and industrial components
Education: Bachelor’s degree in Mechanical Engineering
Industry Experience: 10+ years
Background
Lukas oversees production lines and ensures quality and efficiency in manufacturing processes. He is responsible for sourcing specialised solutions, such as bespoke paint lines, that meet precise requirements for components used in automotive, agriculture, and construction equipment sectors.
Goals
Find tailored surface coating and paint line solutions for various industrial applications
Access clear, detailed technical information and case studies relevant to his industries
Easily download company/product brochures and specifications for internal evaluation and vendor comparison
Connect with expert providers who understand industry regulations and quality standards
Motivations
Enhancing product durability and finish quality through customised paint systems
Reducing production downtime with reliable, well-designed paint lines
Partnering with experienced suppliers who offer turnkey solutions and ongoing support
Frustrations
Difficulty finding specialised, application-specific information on suppliers’ websites
Lack of accessible downloadable materials for his technical team and decision-makers
Complex inquiry processes and slow response times
Preferred Communication
Direct contact forms for specific queries
Comprehensive downloadable resources before initiating vendor discussions
Current vs Final Product
Proposed solution currently in staging environment
